Betsy Sunny
Digital Strategist & Consultant
Betsy Sunny is a dynamic strategic consultant with a deep passion for guiding churches towards innovation and ministry development. With a background in leading high-impact initiatives at large multisite churches, she has expertly guided diverse teams to design people-centered systems and foster initiatives in regards to discipleship, digital engagement, user experience and creative solutions. Her journey includes leading within large churches and organizations such as Willow Creek, North Point Ministries and Catalyst Conference.
Betsy has also been a thought leader around digital ministry, shaping and proposing the future of online church experiences for a virtual congregation of 2,000+ weekly attendees. She has had experience spearheading cross-functional collaborations with Marketing and Creative teams crafting compelling digital content and interactive experiences that resonate deeply with audiences. Their introduction of a personal development framework and targeted content strategy has elevated user engagement, illustrating their knack for blending traditional values with modern innovation. With a keen eye for strategic growth and a commitment to impactful leadership, Betsy continues to drive meaningful change in churches and the nonprofit sector.
Her strategy involves the integration of product management and human-centered design systems with the tenets of discipleship and identity formation. Her approach is informed by persona development, developing a go-to market strategy and considering the unique needs of target demographics.
Betsy’s Focus:
Digital Strategy
Spiritual Formation